Nike’s Restructuring Challenge: Can the Sportswear Giant Regain Its Footing?

Nike finds itself navigating another significant corporate overhaul as it prepares to release critical quarterly results. The athletic apparel leader has announced its third workforce reduction in just eighteen months, signaling continued challenges under CEO Elliott Hill’s leadership. With the company’s upcoming earnings report serving as a crucial test, investors are questioning whether these strategic moves will restore Nike’s competitive edge or represent further signs of decline.

Since assuming the CEO role in October 2024, Elliott Hill has maintained an aggressive transformation agenda. The latest workforce reduction, affecting under one percent of headquarters staff, follows more substantial cuts of over 1,600 positions implemented in February 2024 as part of a billion-dollar cost-saving initiative. While smaller in scale, this recent action reinforces Read more...