Meta Faces Fresh EU Scrutiny Over AI Integration

While Meta Platforms Inc. pushes aggressively to integrate artificial intelligence across its products, this strategy is attracting significant regulatory attention in Europe. According to a report in the Financial Times, European Union antitrust regulators are preparing to launch a formal investigation. The probe will focus on whether the tech giant is leveraging its market dominance to unfairly promote its “Meta AI” services through the WhatsApp messaging platform.

The core concern for competition watchdogs is whether embedding AI features directly into the widely-used messenger service distorts the market unfairly. Notably, this potential case is not being brought under the newer Digital Markets Act (DMA) but under the EU’s established antitrust laws. Authorities Read more...