Leadership Shake-Up and Strategic Shifts at Harley-Davidson

Harley-Davidson is navigating a period of significant transformation, marked by a complete executive overhaul, regulatory challenges in key markets, and a strategic push for growth. The iconic motorcycle manufacturer finds itself at a pivotal juncture, balancing its rich heritage with the urgent need to adapt to modern market realities.

The company’s leadership is undergoing a comprehensive renewal. Effective today, Artie Starrs assumes the role of Chief Executive Officer, succeeding Jochen Zeitz. Starrs, previously the CEO of Topgolf International, steps into his new position during a turbulent phase for the brand. This transition continues tomorrow with the elevation of Troy Alstead to the position of Chairman of the Supervisory Board. This sweeping change in the executive suite is seen as... Read more...