Fitness Pioneer BowFlex Meets Its End as Shares Plummet to Penny Status

The dramatic collapse of BowFlex shares has reached its final chapter, with the former fitness equipment leader now trading at just $0.01 per share. This represents a staggering 66% decline over the past month, leaving the company fighting for survival on the over-the-counter markets.

BowFlex’s current predicament stems from the complete wind-down of its former parent company, Nautilus. The business initiated Chapter 11 bankruptcy proceedings in March 2024, ultimately selling its assets to Johnson Health Tech for $37.5 million. Operations officially ceased on August 23, 2024, marking the end of an era for the once-prominent fitness brand.

Now trading under the ticker symbol BFXXQ on OTC markets—known for their limited liquidity and heightened volatility—the penny stock price clearly signals to market participants that... Read more...