Disney Forges WEBTOON Alliance to Launch Digital Comics Venture
16.09.2025 - 06:18:05Market Reaction and Strategic Implications
The Walt Disney Company has announced a significant strategic partnership with WEBTOON Entertainment, marking a major expansion into the digital comics landscape. As part of the arrangement, disclosed this Monday, the entertainment conglomerate will acquire a 2% equity stake in the Nasdaq-listed digital comics platform.
Under the newly proposed structure, WEBTOON will be responsible for developing and operating the technological infrastructure that will host Disney’s extensive library of comic content. This initiative aims to consolidate over 35,000 digital comics from Marvel, Star Wars, Disney Animation, Pixar, and 20th Century Studios into a single, unified service for readers.
The financial markets responded immediately to the news. In after-hours trading, WEBTOON’s stock price experienced a dramatic surge, climbing 75% to reach $26.20. This... Read more...