Celsius Gains PepsiCo Clout Ahead of Q4 and 2025 Full-Year Release

• February 19: Presentation at the Consumer Analyst Group of New York (CAGNY) conference at 5:00 PM ET.
• February 26: Q4 2025 and full-year 2025 results released before the market opens, followed by an analyst conference call.
• Strategy: Two senior PepsiCo executives join Celsius’s Board of Directors.
• Market data: Enterprise value around $11.4 billion with a short interest of 7.3%.

Weighing the milestones for the year

Celsius has confirmed the timing of its next report, with the Q4 2025 results and the full-year 2025 figures due on February 26 before U.S. trading begins. An analyst call is scheduled for 14:00 CET after the release.

Ahead of the numbers, Celsius will first present at CAGNY on Thursday. CEO John Fieldly, along with COO Eric Hanson and Kyle Watson, the head of brands, will participate. These industry conferences are commonly used by analysts to explore consumer trends and strategic outlooks before the official results are published.

PepsiCo tightens its grip

Should investors sell immediately? Or is it worth buying Celsius?

Behind the scenes, the influence of Celsius’s largest shareholder is growing. Earlier this week, Celsius added two experienced PepsiCo leaders to its Board of Directors: Christy Jacoby, CFO of PepsiCo North America Operations, and John Short, Senior Vice President of Strategic Partnerships. They are stepping in to replace Israel Kontorovsky and Michael Del Pozzo.

The move underscores the escalating importance of the PepsiCo distribution partnership. PepsiCo has previously invested $585 million in Celsius in the form of preferred stock and now oversees a significant portion of the logistics for the Celsius brand. Jacoby’s appointment to the board’s audit committee, given her responsibility for a $40-billion PepsiCo portfolio, signals a deeper operational integration. In parallel, Tony Guilfoyle has been reassigned from Chief Commercial Officer to Chief Customer Officer.

The Celsius story remains sensitive to market volatility. After a robust 12-month rally, the stock has entered a corrective phase, trading in the late-$40s range. Over the past 30 days, the price has retreated by a double-digit percentage. Traders and researchers are particularly focused on how margins will evolve and how efficiently the PepsiCo sales network can be leveraged.

Near-term drivers for the equity

The next two weeks are pivotal for the stock’s near-term direction. The Thursday CAGNY presentation should offer qualitative insights into Celsius’s strategy, while the February 26 results will test the company’s underlying operational stability. Investors will be keen to see whether the closer alignment with PepsiCo has translated into an improved cost structure.