BYD Faces Domestic Challenges Despite European Market Breakthrough

Chinese electric vehicle manufacturer BYD is navigating a complex period of contrasting fortunes. While the company celebrates remarkable success in its European expansion efforts, its core domestic operations in China are experiencing significant strain. An intense price war and contracting profit margins have compelled the automaker to implement substantial strategic corrections, creating considerable implications for investors.

In a significant internal revision, BYD has reduced its 2025 sales target by a substantial 16 percent. The company now aims to sell 4.6 million vehicles, down from its original goal of 5.5 million. This adjustment represents the slowest annual growth projection the company has set in five years. Selected suppliers were informed of this change last month. By the end of August, BYD had achieved just 52 percent of Read more...