Applovin Shares Plunge Amid Regulatory Investigation

Applovin Corporation witnessed a severe market downturn as news emerged of a Securities and Exchange Commission probe into the company’s data collection methods. The advertising technology firm’s stock plummeted 14% during regular trading hours, then extended its decline with an additional 5% drop in after-hours activity. This dramatic selloff positioned Applovin as the worst-performing component within the S&P 500 index on the day.

The investigation centers on allegations that Applovin may have circumvented platform partner service agreements to enable more precisely targeted advertising. Regulatory attention follows both whistleblower complaints and analytical reports from short-selling firms including Fuzzy Panda Research and Muddy Waters. Specifically, investigators are examining potential unauthorized “fingerprinting” techniques that track users across multiple applications—methods increasingly restricted... Read more...