Amazon’s, Seasonal

Amazon’s Seasonal Hiring Surge Contrasts With Stock Performance

15.10.2025 - 08:18:03

Defying Industry Trends

As the holiday season approaches, Amazon is making substantial preparations by announcing plans to hire 250,000 seasonal workers—a staffing level that surpasses nearly all other U.S. retailers. This aggressive recruitment strategy comes despite recent downward pressure on the company’s share price, creating an intriguing market contradiction.

The retail sector overall is showing remarkable restraint in seasonal hiring, with most competitors scaling back to levels not seen since 2009. Amazon stands in stark contrast to this industry-wide pattern. While maintaining hiring numbers consistent with the previous two years, the company’s 250,000 planned positions in logistics and transportation operations make it a significant outlier in the current retail landscape.

This substantial workforce expansion signals Amazon’s confidence in robust holiday sales, even... Read more...

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