Adobe’s Free Mobile Push Aims to Alleviate AI Monetization Concerns

Adobe is navigating the complex challenge of balancing its legacy software business with the disruptive force of artificial intelligence. As investors question how effectively the company can monetize AI and rivals like Canva gain traction, Adobe has unveiled a counter-strategy: a free iPhone version of its flagship Premiere Pro video editing software. This bold move targets the next generation of content creators.

All eyes are on Adobe?s upcoming financial disclosure. After market close on Thursday, the company is scheduled to report results for its fiscal third quarter of 2025. Market experts anticipate earnings per share (EPS) will land between $5.17 and $5.18, with revenue projected to reach approximately $5.91 billion. This follows a previous quarter where Adobe surpassed expectations by reporting an EPS Read more...